Windows of Expression

Case study

In June 2020 the historic Hollywood Palladium venue had closed its doors due to the COVID-19 pandemic. Under Live Nation Entertainment’s operation, the usually bustling venue was without programming for the first time in its 80-year history. At the same time, the streets of Hollywood were swept with social justice activism. Together Live Nation marketing, diversity, and venue management divisions sought Kingdom of Mind’s services to embark on a project to communicate the organization’s values of equality and inclusion while safely activating the Hollywood Palladium venue.

Overview

Over the course of a year, the Windows of Expression Art Exhibition was conceptualized and produced with the project launching in the exterior windows of the Hollywood Palladium on Juneteenth (June 19th) 2021.

Free to the public, the exhibition featured fourteen unique pieces of art created by Los Angeles artists who shared their perspectives on social justice. Limited edition prints of the art were released in conjunction with the exhibition and can be purchased from Sugar Press Art.

Services Provided:

Concept Development, Project Management, Art Curation, Production Management

Participating Artists & Works

Woes"Think Power"
BournRich"American's Most Wanted"
Adam Rodriguez"Reach"
Shlome J Hayun"Glowing For Love Hamsa"
SEY"One Love"
Trustyscribe"Mindful"
Brian Osborne"Power To The People"
Alexandra The Grace"LAdee"
Anthroe"Walk With The Wind"
Robyn Janz"Peace Will Be"
Tera Johnson"Do Your Research - Black Lives Matter"
Jayski"Truth To Power"
Shplinton"Deep Reverence"
Chris Rocket"Power"

Challenges

COVID-19Can a music venue be safely activated during the COVID-19 pandemic?
Shared ValuesHow can a corporation show support for a social justice movement?
Closed DoorsWhat can be done to strengthen the relationship between the Palladium and the community?

Solutions:

Safety

Instead of inviting the patrons inside, bring the show to the public outside.

Message

Allow art to communicate equality, aligned with Live Nation’s values.

Community

Use the venue as a platform for creative expression for Los Angeles artists.

Isabella could not have been more organized in executing the project which started as an idea to connect with the community during a time of hardship. She showed us it was possible to bring the exhibition to life and was with us every step of the way - envisioning and managing the project.

Candace Valin

Live Nation, Regional Marketing Director

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Results

The Windows of Expression Exhibition drew patrons to the Hollywood Palladium to share in the experience for over four consecutive months of display.

Benefits

Venue staff often heard from attendees that were waiting in the lines of the now open Hollywood Palladium that they appreciated the added beauty to the Hollywood neighborhood and the platform provided for creative expression.

Statistics

Interact

500,000

500,000 digital impressions across Live Nation-owned media and PR channels

Delight

1,000+

Thousands of daily moments of engagement along Hollywood's Sunset Blvd

Enrich

300+

Over 300 limited edition art prints sold benefiting the participating community artists