What happens when you allow the heart to lead instead of fear? In this instance, a two-day, independently produced music festival.
Recognizing the demand for programming in the northern California market of Sacramento, the Metropolis Music Festival was conceived. Featuring a predictive lineup of electronic artists over two days at the Gold County Fairgrounds, the sold-out show rocked the area with elevated production and artist curation.
The festival was engineered to feel like an underground event with the vaulted ceilings of the converted armory building containing the energy of the room. With speakers placed strategically throughout the venue, the audio was crisp while evenly distributing the bass of the subwoofers. The same intention went into the production design. Using an arched truss structure with dynamic lighting complemented by a video wall, the stage loomed large in front of the enlivened crowd with full visibility from anywhere in the venue.
Project Management, Event Production, Risk Management, Stakeholder Management, Production Management, Talent Buying, Artist Relations Management
Collaboration with local authorities including the Fire Department, Police Department, and the state-owned venue operators was essential to executing the festival.
Beyond the experience of the audience, it was critical to have a quality interaction with the community so that future programming would be welcomed at the fairgrounds. With respect for the locals guiding all project decision-making, careful risk management was carried out. Stakeholders’ requirements were upheld and the neighboring community continues to welcome live events.
I’m a big fan of your events. I went to Metropolis in March and it was an amazing night. You guys throw the best shows in Sacramento!
