In spring 2018 Kingdom of Mind was approached by an academic institution to produce an on-campus concert event, free for the students at the university. The project was a collaboration between Kingdom of Mind and the university's student government. KOM worked with the students and the administration to establish project requirements. McKenna Palooza 2018 was the first large-scale concert on the campus. Once an understanding of the event needs and desired outcomes were defined, KOM began collaborating with the students on the event committee to actualize the experience.