0:00
Skip intro
sound: on
sound: off

Is that the Hollywood Sign?

Is that the Hollywood Sign? 3D Kingdom of Mind has Landed in Los Angeles
July 26, 2022
Is that the Hollywood Sign?

Altering Familiar Sights with CGI

Is it a bird? Is it a plane? No, it's the Kingdom of Mind logo in the Hollywood Hills, overlooking the city. Computer-generated graphics allow for the creation of spaces, known only in the imagination. Using Blender 3D the Kingdom of Mind logo was modeled as a 3D asset.

0:00

Once ready, the KOM logo asset was imported into the game engine, Unreal Engine. An environment was then created, based upon the landmark Hollywood sign, which sits perched on Mount Lee in Santa Monica Mountains. Other existing assets from the Unreal Engine Marketplace were used including shrubbery, rocks, palm trees, a Ferrari, a satellite tower, and the customary KOM ferns, placed in most of our virtual environments. Together a familiar yet altered scene began to form - molding reality with imagination.

Is that the Hollywood Sign?
Is that the Hollywood Sign?

Playing with Perception

A familiar space can be transformed to hold a new meaning. What's real can become difficult to differentiate from what has been modeled; especially in Los Angeles.

By mixing perception, 3D models, and reality, the looming Hollywood Sign can be made new. In this case, a tourist attraction became a billboard for Kingdom of Mind. Check out the video for the full effect!

0:00
Share:

Similar publications:

Festivals
Risky Business: Risk Management and Live Events
July 10, 2022
Risky Business: Risk Management and Live Events
3D
Discover The Elements Of The Kingdom
June 1, 2022
Discover The Elements Of The Kingdom